About AMURI

Amuri means love, courage, and strength.

Our collections are inspired by beauty that feels personal, confident, and intentional. Each shade name is rooted in Swahili, chosen to reflect an emotion, energy, or feeling that connects to how you show up in the world.

At Amuri, color is more than makeup. It’s expression, culture, and confidence in every swipe.

Our Shade Meanings

• Sifa:  Praise. A luminous shimmer that celebrates your glow.
• Nyota: Star. A radiant sparkle designed to shine effortlessly.
• Almasi: Diamond. Polished, refined, and timeless.
• Mwangaza: Light. Bright, bold, and full of energy.
• Usiku: Night. Deep, rich, and confident.
• Imani: Faith. Soft strength and quiet confidence.
• Amani: Peace. Balanced, calm, and effortless.
• Upendo: Love. Warm, romantic, and expressive.
• Asili: Nature / Authenticity. Grounded and true.
• Zuri: Beautiful. Soft, natural elegance.
• Ng’uvu: Strength. Bold, powerful definition.
• Tulivu: Calm. Smooth, understated confidence.
• Moto: Fire. Intense, fearless, and unapologetic.
• Kiana / Malayika / Mupenzi — Names that reflect femininity, beauty, and devotion.

AMURI is beauty with meaning, designed to reflect who you are.

Welcome to AMURI.